About

Following a career teaching Visual Art with the Victorian Institute of Teaching I began playing with watercolour in my spare time. This became a passion focusing mostly on cute, colourful characters and the whimsical side of our native flora and fauna in Australia.

My illustration business took off in 2019 designing blank greeting cards for businesses including; tourism stores, apiaries, florists, plant nurseries, gift stores and kids stores. Sales escalated and before I knew it I was printing over 1000 cards per month for my amazing wholesale customers.

Today

Illustrating is my version of “living the dream”.

When I’m not planning the next series of designs, I have the pleasure of tutoring adult watercolour classes through multiple venues. You can find classes in the Art Classes section above.

Freelance jobs and projects add another element to the creative journey. During 2025 jobs included bee gift tags, themed cards, a set of motivation pocket cards and a baby/name print.

If there’s a project you’d like to explore please contact me via email; jcallawaydesigns@gmail.com

The Artwork

Every design is a labour of love, produced with the utmost care and consideration to detail. From the initial pencil sketch to hand painted watercolour application, with final details done either digitally or with my favourite set of Derwents.

If you’d like to see more of my art please head over to Instagram or Facebook and join me.

Our Family Business

Something that underpins our small business is a desire to connect people with their people.

Spreading joy and happiness through a sweet greeting card with your personalised message inside, is something that can’t be underestimated!

Our Mission

We wholesale eco friendly products to protect our fragile environment. Our blank greeting cards are printed on 100% environmentally friendly recycled 300gsm card stock. Additionally, the white envelopes are 100% recycled 120gsm.

We proudly print in Melbourne to support local industries and ship in clean post consumer packaging, to reduce on landfill.

If you have a business and would like to join our family of stockists please fill in the wholesale form below and we will get back to you with our wholesale code to use, when ordering online.

Wholesale

Would you like to hear about the latest additions, offers and the story behind each design? Please fill in our subscriber’s form to receive our fortnightly emails.

Thank you again for visiting and for supporting our small Australian business.

Hello, I’m Janece, the illustrator behind

J. Callaway Designs.

My family live on the leafy outskirts of Melbourne surrounded by gum trees and incredible native wildlife, including blue tongue lizards, parrots and a pond with teeny-tiny frogs.