About

Following a career in art education with Victorian Institute of Teaching I began exploring watercolour in my spare time. This became a passion focusing mostly on cute, colourful characters and Australian native flora and fauna.

My illustration business took off in 2019 when a local store asked for greeting cards, then placed the very first order. Six years on I’ve designed nearly 200 different greeting cards for; pharmacies, tourism, apiaries, florists, plant nurseries, gift stores and kids stores.

I’m truly grateful to my fabulous customers for giving me the opportunity to “live the creative dream”.

Today

When I’m not planning the next series of designs, I’m teaching adult watercolour painting classes. You can find classes and venues in Art Classes above.

Freelance jobs and projects add another element to the creative journey. During 2025 bee gift tags, themed cards, a set of motivation pocket cards and baby birth prints were commissioned by businesses and individuals.

If there’s a project you’d like to explore please contact me via email; jcallawaydesigns@gmail.com

The Artwork

Every design is a labour of love, produced with the utmost care and consideration to detail. From the initial pencil sketch to hand painted watercolour application. Final details are added using pencils, fine liners or digitally.

If you’d like to see more of my art please head over to Instagram or Facebook and join me.

Our Family Business

Something that underpins our small family business is a desire to connect people with their people. Spreading joy and happiness through sweet greeting cards and prints is such a pleasure.

Our Mission

Protecting our beautiful but fragile environment is our top priority. Our blank greeting cards are printed on 100% environmentally friendly post consumer recycled 300gsm card stock. Our white envelopes are also 100% recycled 120gsm.

We proudly print locally in Melbourne to support Australian businesses and ship in clean post consumer packaging, to reduce on landfill.

Wholesale

If you have a business and would like to join our family of stockists please fill in the wholesale form above. Once approved you will receive a yearly discount code for ordering online.

Like to hear about the latest additions, offers and the story behind each design? Please fill in our subscriber’s form to receive our fortnightly emails. We promise not to send loads of emails because who wants that!

Thank you again for visiting and for supporting our small Australian business.

Hello, I’m Janece, the illustrator behind

J. Callaway Designs.

My family and I live on the leafy outskirts of Melbourne surrounded by gum trees, incredible native wildlife and more inspiration than I can possibly paint.