Watercolor illustration of pink and orange flowers with green leaves and small pink berries, with two bees flying around.

J. Callaway Designs

About

Following a long career in primary and art education I began exploring watercolour painting in my spare time. This became a passion focusing mostly on cute, colourful characters and Australian native flora and fauna.

My illustration business took off in 2019 when a local business asked for greeting cards, then placed the very first order. Seven years on, I’ve designed over 200 greeting cards for more than 100 businesses including; pharmacies, tourism, apiaries, florists, plant nurseries, gift stores and kids stores.

I’m truly grateful to my amazing clients for giving me the opportunity to “live the creative dream”.

Today

When I’m not planning the next series of designs, I teach watercolour painting classes. You can find classes and venues in Art Classes above.

Freelance jobs and projects add another element to the creative journey. During 2025 bee gift tags, themed cards, a set of motivation pocket cards and baby birth prints were commissioned by both businesses and individuals.

If there’s a project you’d like to explore please contact me via email; jcallawaydesigns@gmail.com

Artwork, not AI

Every design you find here is a labour of love, produced with the utmost care and consideration to detail. From an initial pencil sketch to hand painted watercolour rendering. Final details are added using pencils, fine liners or digitally.

If you’d like to see more please head to Instagram or Facebook and join me.

Our Family Business

Our goal is to help people connect with each other.

I paint images that serve as a tangible, emotional bridge that lets senders communicate love, gratitude, sympathy, celebration, or support when words are hard to find.

Our Mission

Protecting our beautiful but fragile environment and supporting Australian made are our top priorities.

Our blank greeting cards are printed on 100% environmentally friendly post consumer recycled 300gsm card stock. Our white envelopes are also 100% recycled 120gsm.

I proudly print in Melbourne to support Australian businesses and ship in clean post consumer packaging, to reduce on landfill.

Wholesale

If you have a business and would like to join our family of stockists please fill in the form above. Once approved you will receive a yearly discount code for ordering online.

Like to hear about the latest additions, offers and the story behind each design? Please fill in our subscriber’s form to receive our fortnightly emails. We promise not to send loads of emails because who wants that!

Thank you again for visiting and for supporting our small Australian business.

The image displays the handwritten text "Jancee Callaway" on a white background.
A woman with shoulder-length brown hair smiling in front of a computer monitor displaying a floral design, with framed artwork on the wall behind her.

Hello, I’m Janece, the illustrator behind

J. Callaway Designs.

My family and I live on the leafy outskirts of Melbourne surrounded by gum trees, incredible native wildlife and more inspiration than I can possibly paint.