About

Following a career in art education with Victorian Institute of Teaching I began exploring watercolour in my spare time. This became a passion focusing mostly on cute, colourful characters and our native flora and fauna in Australia.

My illustration business took off in 2019 when a local plant nursery placed the very first order. Six years on I’ve designed greeting cards for; pharmacies, tourism stores, apiaries, florists, plant nurseries, gift stores and kids stores. I’m delighted to say that 150 designs later, over 1000 cards are now printed per month *on average.

I’m truly grateful to my fabulous wholesale customers for the chance to “live the dream”.

Today

When I’m not planning the next series of designs, I tutor watercolour classes through several venues. You can find classes in the Art Classes section above.

Freelance jobs and projects add another element to the creative journey. During 2025 designs included bee gift tags, themed cards, a set of motivation pocket cards and baby birth prints.

If there’s a project you’d like to explore please contact me via email; jcallawaydesigns@gmail.com

The Artwork

Every design is a labour of love, produced with the utmost care and consideration to detail. From the initial pencil sketch to hand painted watercolour application. Final details are added using either my favourite set of Derwent pencils, fine liners or rendered digitally.

If you’d like to see more of my art please head over to Instagram or Facebook and join me.

Our Family Business

Something that underpins our small business is a desire to connect people with their people. Spreading joy and happiness through a sweet greeting card with your personalised message inside, is something that can’t be underestimated!

Our Mission

Protecting our beautiful but fragile environment is our top priority. Our blank greeting cards are printed on 100% environmentally friendly post consumer recycled 300gsm card stock. Additionally, our white envelopes are 100% recycled 120gsm.

We proudly print locally in Melbourne to support other Australian businesses. Additionally orders are shipped in clean post consumer packaging, to reduce on landfill.

Wholesale

If you have a business and would like to join our family of stockists please fill in the wholesale form above. Once approved you will receive a code for wholesale use, when ordering online.

Like to hear about the latest additions, offers and the story behind each design? Please fill in our subscriber’s form to receive our fortnightly emails. We promise not to send loads of emails because who wants that!

Thank you again for visiting and for supporting our small Australian business.

Hello, I’m Janece, the illustrator behind

J. Callaway Designs.

My family lives on the leafy outskirts of Melbourne surrounded by gum trees, incredible native wildlife; including blue tongue lizards, parrots and a pond with teeny-tiny frogs.